Nobody is playing Netflix games – but why?

It’s been a tough 2023 for Netflix so far. The streaming giant has had to contend with numerous unexpected issues in recent months – and, based on new data concerning its gaming division, things aren’t likely to improve any time soon.According to Apptopia, an app analytics company, less than one per cent of Netflix’s global fanbase is currently playing one or more of its games (per CNBC (opens in new tab)). Presented in far more stark terms, only 1.7 million subscribers have played a video game on Netflix since its gaming section officially launched in November 2021.